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Designing a website for a paper company is a paradox: how do you visualize something on-screen which by its very nature is meant to be handled? Among our design strategies for the Champion site is the use of the corporate logo as a navigational toolbar, with a different category assigned to each letterform: 'Company', 'Help', 'Acreage', 'Manufacturing', 'Products', 'Issues, 'Outreach' and 'News'.
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