|
|
|
|
Corporate and Brand ID |
 |
Helfand | Drenttel is consulting to Business Week on |
| Our editorial work often focuses on new ways to initiate, design and develop magazines. Prototyping of editorial options during this consultation phase often influences the final published content. Recent projects include helping BusinessWeek develop a new magazine geared to the small business marketplace, and working with the publishers of Lingua Franca on a new magazine, University Business, to be launched in 1998. |
 |
           |
|
