Corporate and Brand ID
New Media and Broadcast ID
Education
Editorial Positioning



Prototype logo for a new magazine published
by Lingua Franca. Design: Helfand | Drenttel.

Our editorial work often focuses
on new ways to initiate, design and develop magazines. Prototyping of editorial options during this consultation phase often influences the final published content. Recent projects include helping
Business Week develop a new magazine geared to the small business marketplace, and working with the publishers of Lingua Franca on a new magazine, University Business, to be launched in 1998.
Helfand | Drenttel HomepageMagazines & Publishing ProjectsConsulting, Branding, & Identity DevelopmentWebsites, CD-Roms, & VideoEssays, Reviews, & CriticismLectures, Exhibitions, & Public ProgramsStudio, Principals, & Staff