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New logo from identity program for Hewitt Associates.
Design: Drenttel Doyle Partners. Program implementation: Crosby Associates, Chicago.
At both Drenttel Doyle Partners
and Helfand | Drenttel, Bill has managed major strategic projects,
including consultation on marketing and brand positioning for Champion International. As a partner at DDP, Bill worked on the creation of an new packaging program for Springs Industries, including national bedding brands Wamsutta and Springmaid, as well as an identity program for Hewitt Associates.
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